Case Study


UNIFY CONSULTING

Unify Consulting is a magnet firm for superstar consultants, respectfully disrupting the consulting industries of Seattle, San Francisco, and San Jose. They bring a human-centric mentality that develops simplicity and clarity for highly usable interfaces and communications.

A Unique Client Challenge

AD HOC & INEFFICIENT

A gaming company was trying to both develop tools for its artists to more efficiently design games and a better user experience for the customers shopping for games.  

Workflow Struggles

  • Artists utilized 15-20 separate tools to generate and upload art assets

  • Art Producers faced difficulties in reviewing art assets

  • Art assets being released slowly and not meeting customer expectations

The Objective

GAMING ARTIST PORTAL

PROJECT GOAL

Develop a web-based application that offers tools to improve the efficiency of employee processes for delivering content to gaming products, with management and monitoring capabilities.

MY ROLE

Partner with product owners to establish the end-to-end product journey. Transform requirements into visually engaging design ideas. Utilize user-friendly interaction models to enhance product usability.

Product Design, Usability Testing

My Approach

RESEARCH AND DISCOVERY

USER INTERVIEWS

I conducted user interviews and observed firsthand all workflows. I gathered direct feedback on points of difficulty and potential areas of enhancements.

WIREFRAMES

I investigated various user interface possibilities which could host a suite of tools and features. The framework needed to accommodate multiple products and adapt to planned growth.



FOUNDATION DESIGN

Navigation

  • A left nav displays each products brand and accommodates product-specific menu items

  • The accordion style behavior allows the user to show and hide sections

Framework

  • Thumbnails, cards, and modal windows are used as asset containers and promote consistency within a flexible structure

  • Capable of searching, organizing, and maintaining large numbers of assets

Design System

  • Utilized Material UI (Google) as the basis for the design system

  • Adapted styling to ensure brand consistency and visual language

TESTING

USABILITY TESTING

We performed moderated tests of the functioning product to confirm its effectiveness and gauge the likelihood of complete adoption by artists and art producers.

The Results

PRODUCT SOLUTION

A web application that allows the gaming company artists, producers, and administrators to efficiently produce and distribute high-quality creative assets for their mobile games.

Outcomes

  • Increased productivity and streamlined processes

  • Higher quantity of higher-quality art assets being produced

  • Platform for managing assets that can adapt to growing product needs

The Takeaway

LESSONS LEARNED

  • Using established design systems can yield significant advantages

  • Incorporating accessibility considerations from the outset anchors the design process

  • The integration of design into the agile development process can lead to improved product quality

  • Enthusiasm for creating beautiful and functional designs can inspire and elevate the performance of the entire team
KIRK WICKS UX PRODUCT DESIGN