eBay is the world's online marketplace—a place for buyers and sellers to come together and buy or sell almost anything! Vertical Promotions is a native brand and seller advertising experience designed to help buyers discover sponsored items on eBay.
I led the product design of this debut eBay feature, which included an extensive competitive audit, product scope definition, visual design, and collaboration with engineering and product management.
From my competitive audit review, I felt I had a good sense of the parameters, ad treatment trends, and direction. I jumped straight into exploring desktop visual treatment options.
I continued my design explorations within the tablet and phone environments. Designs needed to be consistently represented across all form factors and screen perspectives.
I next began a new series of explorations based on the user testing results. The project scope also shifted, requiring dynamic content and a method to view a rotation of multiple ads.
Design explorations for the mobile experience also supported multi-ad display, a mix of imagery treatments, and simplification tactics.
The second-stage design explorations were tested with users, vetted with stakeholders, and reviewed across product domains. I worked closely with the development team to ensure pixel-perfect implementation.