eBay is the world's online marketplace—a place for buyers and sellers to come together and buy or sell almost anything! The eBay shopping cart enables shoppers to pay several sellers with one payment and also pay for items separately.
The initial shopping cart for eBay had key requirements that needed to be met. Firstly, it needed to provide true "cart" or "basket" functionality. This meant that all inventory, including auctions, needed to be displayed. Additionally, the total cost transparency, including tax, shipping, and incentives, was important. A multi-item checkout experience was also required. Lastly, it was important that the cart experience would continue to evolve over time.
I led the product design of this debut eBay feature, which included an extensive competitive audit, product scope definition, visual design, interaction design, and collaboration with engineering and product management.