eBay is the world's online marketplace—a place for buyers and sellers to come together and buy or sell almost anything! Promoted Listings puts the merchandise in front of more buyers when they're actively searching and shopping on eBay, increasing item visibility and helping to improve the likelihood of a sale.
Empower sellers to improve the promotion of their products by increasing the visibility of listings, offering a paid keyword option, and building a platform for creating, tracking, and adjusting advertising campaigns.
Lead UX/Product Designer employing a user-centered design process incorporating sophisticated interaction design, out-of-the box thinking and creativity, heuristic evaluations, iterative enhancements based on user experience testing, cross domain sharing, and partner/peer feedback.
Initial wireframes for creating ad campaigns were reviewed early in the design process in an effort to gather feedback from cross-functional domains which this product would impact.
These early-stage wireframes illustrated my suggested interactions for editing published campaign content.
All wireframe flows went through multiple rounds of iteration as product requirements evolved. This allowed for exploring alternative treatments and helped to advance the designs.
Hi-fidelity mocks were generated after the wireframes had been vetted by multiple levels of stakeholders. Early testing of the initial mockups revealed areas to be enhanced and improved. Overall, sellers had a good understanding of the flow and how they were being guided.
User testing and feedback consistently exposed new use cases. Needs for additional controls, positioning of content, and enhancements to visual cues progressively evolved.
Pre-existing eBay design patterns were utilized wherever possible to ensure consistency. Designs were frequently reviewed with the patterns team to validate treatment.
Using contextual tips to inform the user aided with accessibility and allowed for interactions to remain within the page. Concise organization of the content allowed for easy visual scanning.
A single page provided a visual summary of performance data, status message updates, and inline campaign editing and management capabilities.
All aspects of a campaign can be edited. New ad groups can also be created from this screen. The backend system also indicates the quality of a campaign based on search keywords.